Snickers launched an outdoor campaign earlier this summer as part
of its "You're not you when you're hungry" campaign that highlights actual mistakes found throughout New York City. Stickers for Snickers were placed aside some epic fails -- perhaps installed by
workers who needed a Snickers. There's a lock placed inside a door handle, so good luck getting your key in; an enter sign next to a do not enter sign; an arrow pointing bicyclists up a railing; and a
railing slanting upward for stairs going down. See the mistakes
here,
here,
here,
here,
here and
here, created by
BBDO New York. And if you spot your own mistake in the
world, snap and post it online using the hashtag #hungrymistakes
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