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Burberry Gets Personal On Scarves

Burberry is launching digital ads that respond to consumer interaction as part of an effort to promote its new online and in-store scarf personalisation service. The Burberry Scarf Bar will allow customers to select from an expanded range of over 30 scarf colours and shades of thread to customise the product for the first time with monogrammed initials. While the in-store service will be unique to the luxury brand’s flagship Regent Street store, will also feature the tool.

Read the whole story at Marketing Week »

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