Agency-client relations firm RSW/US thinks it's cracked the code on the traits ad agencies need to adopt in order to survive the increasingly dog-eat-dog landscape. Likening these traits to
animals, RSW/US has created an infographic that illustrates these traits as if they were animals.
For example, using data from its own Marketing & Agency Annual Survey Report, RSW/US notes that just 47% of brands think their agencies are ahead of the digital curve and, therefore, suggests agencies take on the trait of a mountain goat which is agile and nimble. OK, I get that. But let's continue.
Because 89% of marketers read agency blog posts, agencies should act like...uh...beavers? Because...uh...they create a lot of content. Wait, what? I thought that was the whole "how much wood could a woodchuck chuck if a woodchuck could chuck wood" thing. Oh wait. I answered my own question. But, still, a beaver? It's like a bad riff on an even worse 1980's slasher flick.
Making note of the finding that 88% of agencies say they plan to get more aggressive on new business and 65% of marketers say anticipate consolidating agencies in the future, agencies need to be more savvier competitors. You know. Like a gray wolf. OK, then.
Even more obtuse, making note of the fact that the number of marketing technology firms growing from 100 in 2011 to 1,896 in 2015, agencies need to act more like a chimpanzee which RSW/US claims is a student of technology. Say what?
Actually, this infographic makes no sense at all. Probably created by some drunk intern on peyote while watching Animal Planet.
Hope you had a wonderful Labor Day.