• by Steve McClellan  @mp_mcclellan, September 8, 2015

Wunderman has appointed Seth Solomons CEO North America. He previously was U.S. President at R/GA. At Wunderman, he effectively replaces Kass Sells who was president of the agency’s North America region. Sells left the post about a year ago.

The appointment marks Solomons’ return to the direct and crm specialist which is part of WPP. He served as an SVP, account director from 1992-2000. During his tenure, he led efforts on American Express, Nabisco and Astra Zeneca.

In his new role Solomons will report to Wunderman Global CEO Mark Read and serve on the agency’s executive board.

Prior to R/GA Solomons was the CEO of CRM365, and before that spent 12 years at Digitas where he served as Global Chief Marketing Officer.