
Publicis Groupe digital agency Razorfish confirmed today that
agency veteran Dani Mariano has been promoted to US CEO, succeeding Josh Campo.
Campo had led the agency for five years, originally joining Publicis when the holding company acquired Sapient in
2015.
No official word on Campo’s next move but sources indicated that he is rumored to be headed to Huge as CEO. Late last year Huge was
sold by Interpublic Group to AEA Investors, which merged the agency with Hero Digital. Huge was the surviving brand and Huge CEO Lisa De Bonis continued to lead the combined agency.
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Responding to an email
query about Campo’s rumored move, a Huge spokesperson replied that as a matter of policy the agency doesn’t comment on rumors or speculation.
Meanwhile, Razorfish
confirmed in an internal memo today that Mariano had succeed Campo as US CEO. The memo, from Jem Ripley, CEO Publicis Digital Experience, reported that Campo was departing for an opportunity outside
of Publicis but did not specify where he was headed.
Mariano has been president at Razorfish since early 2023 and has headed the Samsung client relationship for five years.
Ripley credited Mariano with
propelling the agency forward in the last couple of years, establishing it as a “marketing transformation powerhouse.”
In her new role Mariano reports to Ripley and will be a part of the
Publicis Digital Experience leadership team.