• The Drum, Monday, September 14, 2015 9:47 AM

Burberry has been crowned social media king of all FTSE100 companies for the third year on the trot following an analysis of each firm conducted by Battenhall, which showed the fashion house to have 1.4m followers. The research found that Sky had the greatest social media influence overall with in excess of a million followers, whilst pharmaceuticals firm Shire had the least impact -- courting a paltry 30 followers. In terms of individual CEO's, Dixon's Carphone's Sebastian James topped all others at 30,350 followers.

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