• by Richard Whitman , Columnist, September 14, 2015

On Tuesday, Sparks & Honey will launch a new mobile app called n2. It's part of the agency's focus on product development they've dubbed "The Product Suite." 

The app is fueled by information gleaned from a multitude of sources along with the agency's weekly "culture briefing" sessions during which agency employees, clients and invited guests discuss current trends as they relate to marketing and advertising. The agency says the meetings, open to anyone who wishes to attend, have seen 700 attendees in the last year alone.

The genesis behind the development of the app was the realization that not everyone has the time, geographic convenience or desire to attend a daily culture meeting -- I mean really, how often can you discuss  whether it's "I can't" or "I can't even" or whether it's "basic bitch" or "bad bitch?"

Now the agency offers a culture briefing through the n2 app rather than having to attend an agency meeting where a bunch of 35 year-olds pretend they actually know what 15 year-olds are thinking. I mean, I can't even!

It's all part of the agency's initiative to open its doors to "creators and makers, thinkers and influencers, experts, leaders in industry, the eclectic, diverse, and culturally curious."