BIZ DEV: Venables Bell & Partners Named Lead Global Creative Agency For Celebrity Cruises

Venables Bell & Partners was named lead global creative agency for Celebrity Cruises. There was no incumbent agency; work was previously handled in-house. The San Francisco-based independent agency added Miller-Coors Leinenkugel's, adidas Golf and Massage Envy to its roster over the past few months. "We believe that when you take two companies that are both award-winning, innovative leaders in their respective fields, and pair them up, truly transformational things happen, and that's why we are so excited to be working with Venables," said Lisa Lutoff-Perlo, President and CEO of Celebrity Cruises. Added Kate Jeffers, partner and managing director of VB&P: "We are honored and flattered to be partners of Celebrity, and we take very seriously the responsibility of telling their modern luxury story to the world." Celebrity Cruises spent $23.9 million on measured media in 2014 and $17.2 million the first six months of 2015, according to Kantar Media.
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