Around the Net

Ad Industry vs. Ad Blockers Is A War

  • Campaign, Monday, September 21, 2015 6:25 AM

Ben Barokas, the founder and chief executive of Sourcepoint and a former Google executive, was at Dmexco last week, where he described the battle between ad blockers and the media industry as "war." Just 24 hours after the launch of Apple’s  iOS 9 operating system, which allows developers to build apps that block ads in its internet browser Safari, ad-blocking apps shot up the charts. In Germany, where the Dmexco conference was held, three out of the top five downloads in the app store are ad-blockers. 

Read the whole story at Campaign »

Next story loading loading..