Around the Net
Spotify Launches Planning Tool For Agencies
- Campaign, Wednesday, September 23, 2015 8:42 AM
Spotify has launched a media planning tool that can deliver bespoke media plans, as it looks to improve its sales offer to agencies. The company is targeting Europe as a fertile area for growth in the digital audio market, compared to a much more advanced US market where it faces stiff competition from the likes of Pandora and Apple Music.
