• by Amy Corr  @MediaPostOTL, September 23, 2015

Cine-ma difference network, a series of movies theaters in France and Belgium that organizes movie showings for people with behavioral disorders, launched a PSA encouraging moviegoers to share the theater with everyone so in the future, organizations like Cine-ma difference network won't be necessary. "In The Role Of" features a man with autism playing the role of cowboy, gangster, superhero, king, samurai and astronaut. In reality, the young man wants to attend the movies but fellow moviegoers stare and frown upon it, causing his mom to bring him home. "Everyone should feel welcome at the cinema," closes the video, seen here and created by TBWA/Paris. Laure de Clermont-Tonnerre directed the spot, produced by Control Films.