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Lloyds Bank Picks Adam & Eve/DDB For Creative Account

  • Campaign, Monday, September 28, 2015 6:06 AM

Lloyds Bank has appointed Adam & Eve/DDB to its creative account, ending its 13-year relationship with Rainey Kelly Campbell Roalfe/Y&R. RKCR/Y&R has worked with Lloyds since 2002, when it replaced Saatchi & Saatchi. Earlier this year, Lloyds Bank hired Adam & Eve/DDB without a pitch to create a high-profile ad campaign marking the bank’s 250th anniversary. The agency revived Lloyds’ iconic black horse for its "horse story" campaign.

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