Morrisons is getting rid of the price matching element of its Match & More loyalty scheme in an overhaul that will see the supermarket adopt a more traditional programme that rewards
spend with points. The scheme has been under review since former CEO Dalton Philips left the business earlier this year. He introduced “Match & More” a year ago.
However, it has been criticised for its complexity. Morrisons says shoppers will now accumulate five points for every pound spent online or in store.
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