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Google Set To Take On Ad Blockers With Faster Mobile Pages

Google is attempting to counter the threat from ad-blocking and rivals Facebook and Apple by radically improving the loading speed of web pages on smartphones and tablets. Accelerated Mobile Pages (AMP) aims to simplify the structure of mobile web pages and place the data needed to deliver them closer to users both physically and virtually in a bid to to achieve almost “instant” delivery of articles to anywhere in the world. The project is its early stages and the companyhopes to launch AMP next year.

Read the whole story at The Guardian »

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