Brands such as Unilever see demonstrable sales growth from socially and environmentally conscious business practices, which is one reason why the FMCG giant comes first in a new index that
ranks the top 100 global companies based on their ‘brand purpose’.
Companies that follow through on a ‘brand purpose’ to add meaning to products and services
enable consumers to trust and connect on an emotional level, according to a new index that ranks the top 100 companies on this measure.
Read the whole story at Marketing Week »