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New Index Shows Link Between Brand Purpose And Sales Growth

Brands such as Unilever see demonstrable sales growth from socially and environmentally conscious business practices, which is one reason why the FMCG giant comes first in a new index that ranks the top 100 global companies based on their ‘brand purpose’. Companies that follow through on a ‘brand purpose’ to add meaning to products and services enable consumers to trust and connect on an emotional level, according to a new index that ranks the top 100 companies on this measure.

Read the whole story at Marketing Week »

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