Hallmark and Best Friends Animal Society are teaming up to help find homes for 2,000 shelter pets in the next two years.
Husky pups Jingle and Bell found forever homes in their Hallmark story books and movies. Now the two characters will help real-life furry friends find homes of their own this holiday season.
To highlight this partnership, a new themed collection of Jingle and Bell items will be available for purchase at Hallmark Gold Crown stores and online.
Items available include Jingle and Bell stuffed animals in festive holiday sweaters, two coordinating plush squeaky toys that pets will love, two small books, and a double-feature DVD of the Jingle and Bell holiday programs “Jingle All the Way” and “Jingle and Bell’s Christmas Star.” Each of the available products will be co-branded and have information about Best Friends Animal Society on the hangtag.
Over the next two years, as part of this partnership, Hallmark will donate $100,000 to Best Friends Animal Society that will be used to help offset pet adoption fees and get 2,000 pets out of shelters and into forever homes.
“Hallmark and Best Friends have the shared goals of caring and compassion for people and pets alike,” says John X. Watson, president of Hallmark Retail, in a release. “Along with Jingle and Bell, we are looking forward to supporting the efforts to find forever homes for pets in need.”
Best Friends Animal Society, founded in 1984, is a national animal welfare organization dedicated to ending the killing of dogs and cats in America’s shelters. A leader in the no-kill movement, Best Friends runs the nation’s largest no-kill sanctuary for companion animals, as well as lifesaving programs in partnership with rescue groups and shelters across the country.