Ebates, a site that pays consumers for
shopping online, launched a TV spot highlighting the sheer number of checks it sends to members. One man fills the position of check writer, and it's akin to a competitive sport, since he needs to
sign a crazy amount of checks. Sure, he could have someone help, but he prefers to go it alone. Would a follow-up ad focus on the check writer's carpal tunnel?
See the ad here, created by
EVB and directed by
Jared Hess.