Around the Net
Prudential Launches Hunt For Digital Shop
- Campaign, Friday, October 16, 2015 6:44 AM
Prudential is seeking a digital agency to help overhaul its consumer-facing website. The insurance brand has been speaking with agencies ahead of a pitch this month. It is handling the process in-house. The appointed agency will be briefed to update Prudential’s digital communications. It is part of Prudential’s attempt to reposition the brand. In particular, it is looking to target affluent people in their fifties who are planning for retirement.
