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John Lewis Talks Up The Rise Of The 'Master Shopper'

John Lewis has dubbed 2015 the year of the "master shopper" -- a phrase it has coined for a new type of consumer who sees shopping as a leisure pursuit and knows how to use stores, the internet and mobile devices to get the best deal. In its third annual Retail Report, John Lewis says these consumers are using its shops as much as a social destination as place to make transactions. They are just as likely to be grabbing a bite to eat or getting a treatment at a beauty counter as shopping, it explains.

Read the whole story at Marketing Week »

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