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Sky Launches Sky Advance For Cross-Platform Campaigns

  • The Drum, Wednesday, October 21, 2015 7:06 AM

Sky's media sales arm has kicked off its IAB Digital Upfronts activity by unveiling its first managed service offering as part of its Sky AdVance rollout, as it seeks to use its data-led customer insights to bring more parity to the media dynamic. Sky AdVance enables advertisers to plan and book cross-platform campaigns, letting them target audiences and tell their brand stories in a sequential way -- as opposed to bombarding with the same messaging -- across TV and digital channels.

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