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Sir Martin Sorrell Warns British EU Referendum Could Curtail Ad Spend

  • The Times, Wednesday, October 28, 2015 6:50 AM

The most powerful man in advertising has warned that the looming referendum over a potential British exit from the European Unionhas overshadowed attempts by the government to foster closer economic links to countries such as China. Sir Martin Sorrell, the chief executive of WPP, said that a narrowing of the polls about the outcome could increase uncertainty for companies that were already proving reluctant to spend.

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