To celebrate el Dia de los Muertos (Day of the Dead), the
San Antonio Convention & Visitors Bureau
," a desktop and mobile site that adds skull face paint to pictures in your photo
library. Users can also snap a fresh selfie and upload it to the site and share Muertograms on Facebook, Twitter or Instagram. El Dia de los Muertos is a Mexican holiday celebrated worldwide to
remember and pray for friends and family members who have died, and to help celebrate their spiritual journey through festivities, costume, music and dance. San Antonio holds a two-day festival
marking the holiday with art and live entertainment. Proof Advertising
created the campaign.