• by Steve McClellan , November 2, 2015

Assembly, the MDC Partners’ media shop, has been appointed by Travelocity to handle media planning and buying. The agency handles media chores for Travelocity sibling operations Hotels.com and Expedia.com. The appointment came without a formal review.

Travelocity spent nearly $30 million on ads last year, according to Kantar Media. 

Assembly will work with Campbell Ewald, the Interpublic agency that was recently appointed as the client’s new creative agency. 

“We have been impressed with Assembly and their ability to quickly understand our business challenges and our need to use media to drive transactions,” said Bruce Horner, director of media & alliances at Travelocity.  “We have made the decision to work with Assembly to ensure that our brand and the Travelocity Roaming Gnome remain visible, relevant and differentiated in an increasingly competitive landscape.”