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Strong Growth For Wearables, But Not For Smartwatches

  • Marketing, Tuesday, November 3, 2015 6:02 AM

The analysis from YouGov indicates there is strong growth ahead for wearables' market penetration, but wearables are unlikely to match the growth record of tablets, given that their use case is narrower. Russell Feldman, director of digital, media and telecoms at YouGov, said: "Most of the wearables currently being sold are fitness devices, not smartwatches."

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