ARCO Gas gave superfan Alfredo Garcia
something better than the royal treatment: he was given superhero treatment and turned into a comic book hero named ARCOMAN. In a two-minute video, viewers are introduced to Garcia, an avid marathon
runner, comic book fan and retired Air Force colonel. Garcia and his girlfriend run together, attend comic book conventions together and enjoy retired life. Garcia also has a penchant for posting
selfies while pumping gas at his local ARCO, and this is how the brand first learned of him. ARCO surprises Garcia at his home with a custom comic of ARCOMAN and "The Red Spark," a character
representing Garcia's girlfriend.
Watch the feel-good story here, created by
RPA.
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