Men Who Tuck In Their Shirts Are Happier, Date More, Says Fruit Of The Loom
- by Amy Corr @MediaPostOTL, November 4, 2015
Men who tuck in their shirts make more money, are happier, and
date more than non-shirt tuckers, according to a "scientific" study commissioned by Fruit of the Loom. The brand refers to this phenomena as the "Tuck Effect," and launched an animated website, with accompanying videos, to convince non-tuckers to move to the other side. I personally enjoyed the "Evolution of the Tuck" video, which
highlights the study's findings here. CP+B created the campaign.
