Around the Net Launches GBP5m 'Intuitive Gifting' Campaign

  • The Drum, Tuesday, November 10, 2015 6:59 AM

Online department store has mixed live action and CGI animation for its GBP5m Christmas ad based on the idea of finding the right gift for friends and family. The ad, created by St Luke's, shows the journey of thousands of little pink boxes from Lapland to their recipient's home reminiscent of Santa's journey from the North Pole. Upon reaching their final destination, the boxes are shown to match their owners and are opened to reveal the perfect present.

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