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Media Brands Lobby Netflix For Right To Display Logos

  • The Drum, Monday, November 16, 2015 6:23 AM

In an effort to keep their brands relevant in an increasingly dominant online streaming industry, TV networks are lobbying Netflix to display more of their branding for the shows they supply to the service. As is the case with the majority of programmes on Netflix, pre-roll promotion is a rarity -- as most shows begin right away, unlike on cable and satellite where they are able to promote their platform with images of their logo before the action starts.

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