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Johnston Press Launches Native Service To Avoid Ad Blockers

  • The Drum, Wednesday, November 18, 2015 6:28 AM

Johnston Press has launched a native advertising service designed to connect brands and local enterprises with consumers through content marketing campaigns while attempting to circumvent ad-blocking software. Voice Local brings together the commercial editors and product managers at Johnston Press to create branded content, which the publisher says is tailored to consumers' targets. The rollout of service follows a successful three-month pilot programme.

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