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All Politics Is Data for 2016 And Beyond

Street Fight's Noah Elkin notes that the 2016 elections will be dominated by local targeting and the availability of data--all kinds. He says that "in fact, if anything, with their emphasis on audience and local targeting and their growing adoption of programmatic buying, political campaigns have begun to increasingly resemble marketing campaigns." If this is so, programmatic media growth will be quite robust, helped along by an election year.

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