- Campaign, Thursday, November 19, 2015 6:27 AM
Sources said DMG Media held initial meetings, which also includes The Mail on Sunday and Metro, with a number of London-based creative shops this week. The process is being handled by AAR. M&C Saatchi previously worked with
the Daily Mail on its advertising but is not the incumbent. The newspaper’s recent activity
has been created in-house. In July, DMG Media hired WPP’s Maxus to oversee its media planning and buying in the UK and the U,
ending an 18-year relationship with Starcom Mediavest Group.
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