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ITV Goes Programmatic With RadiumOne

  • The Drum, Friday, November 20, 2015 7:15 AM

ITV commercial has inked a new partnership with programmatic ad platform, RadiumOne. As a result of the deal, ITV will launch its Ad Sync + product which will link ITV’s content to RadiumOne’s viewer capability in order for brands to effectively target specific demographics. Available on a multi-device basis, spend will be directed using RadiumOne’s engagement, sharing and viewing data -- over 30 billion sharing events per month.

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