• Advertising Age, Friday, November 20, 2015 9:12 AM

Everyone should be concerned with the effect of ad blocking on political campaigns, argued Matt De­Luca, VP-of di­git­al strategy at digital political agency En­gage, in a National Journal article earlier this month. Candidates might make plans to reach prospective voters online, the thinking goes, only to be automatically stiff-armed by ad blockers. o be sure, ad blocking affects political campaigns and advocacy groups as much as any other advertiser. ... But, as Kate Kaye argues, "let's remember a few things before we start mimicking Chicken Little on the stump. First, voters do not rely solely on advertising to gain awareness of candidates or inform their choices. While ads absolutely have an impact on people's perceptions of candidates, the money-obsessed media and campaign watchers often forget that running the most ads does not necessarily deliver a win."

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