Around the Net
Microsoft Tops Guardian's Most Influential Brand Survey
- The Guardian, Monday, November 30, 2015 6:52 AM
Surveying 2,000 UK consumers and 200 of the biggest brands, the research assessed brand success through the following three pillars: commercial influence; how a brand impacts purchasing habits; societal influence; its impact on society; audience influence; its ability to entertain audiences and create word of mouth buzz. Microsoft’s winning score of 58.3 points is closely followed by TripAdvisor (54.7), Amazon (53.9) and Google (53.1).
