A picture is worth a lifetime of memories in this
tear-jerker ad for iFolor
, a site that turns memories into photo books. In "Grace," a woman, played by actress Helen Ryan, visits her husband at a nursing home. The man suffers from
dementia, so Grace made a lovely picture book that documents when the couple first met. The two locked eyes at a party many years ago and one memorable dance sealed their destiny together. Even a
cruel disease can't rob this man of all his memories, for the book triggers that special moment in time and he dances with Grace as the autumn leaves fall. "Make your greatest moments live forever,"
closes the ad, seen here,
created by Walker Zurich
and directed by Nigel Cole