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Renault Launches VR Racing Car Lap Campaign

Renault says it will soon be able to offer consumers the ability to test drive all its cars via virtual reality headsets as the car marque explores how new technology can “radically change” the dealership experience and boost sales, not just drive engagement or awareness. The car brand has launched an immersive campaign that utilises 360 video technology to give Facebook and YouTube users the chance to sit in the driver’s seat of a racing car at the Renaultsport Clio Cup.

Read the whole story at Marketing Week »

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