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Nestle Starts Looking For A Digital Agency

  • Campaign, Tuesday, December 15, 2015 6:25 AM

The brand has issued RFPs to agencies, and there is no intermediary involved. The brief includes digital strategy and work to push people to a new website. Nestle’s confectionery brands include Kit Kat, Aero, Rowntree’s and Quality Street. In March, Nestlé took on Partners Andrews Aldridge as its lead UK customer relations agency, with a focus on the Nescafé Dolce Gusto coffee brand. Last year, Nestlé picked VivaKi and ZenithOptimedia to handle its GBP60 million UK media business, dropping Mindshare.

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