Havas has acquired healthcare marketing firm Gemini Healthcare, which will become part of a new company that will be housed within the Havas Health division.
Gemini has annual revenue of more than $5 million and has offices in New York and Connecticut. The firm develops brand campaigns and managed care strategies for its clients, which include Jazz, Astra Zeneca and Pfizer.
Gemini Healthcare is currently led by Gary Ainsworth and Michael Pill. Ainsworth will serve as CEO and Pill will serve as chief creative officer to a newly-created company called Havas Gemini — a combination of Gemini Healthcare with Havas Group’s Managed Edge.
“Havas Health is continually building its capabilities worldwide and is a prime contributor to our strong performance as a company,” said Yannick Bollore, CEO Havas Group. “The addition of Gemini Healthcare is a first-rate example of how Havas Health works strategically, looking for groups with complementary skills to bring more benefits to our health and wellness clients.”