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2016: The Year Publisher and Platform Partnerships Leave Beta Phase

In 2015, publishers realized platforms' power to distribute their content, AdExchanger's Sarah Sluis asserts. In the article, Josh Schwartz, chief data scientist, Chartbeat, said we're going to see "whether [the platforms] work to drive money and audiences for publishers.” Still, there are unresolved questions around revenue models and who will be doing the measuring.

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