AdExchanger's Allison Schiff writes of the "disconnect" between consumers and ad tech vendors when talking about cross-device tracking: "Consumers use words like 'non-court ordered surveillance'
and 'insidious invasion of privacy,' while vendors and ad industry trade groups refer to 'innovation in ad tech,' driving 'the Internet economic engine' and delivering a 'seamless digital
experience.'” Consumer comments were solicited by the FTC prior to a workshop the commission held on cross-device tracking.
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