Around the Net

Consumers: Tracking 'Insidious Invasion Of Privacy'

AdExchanger's Allison Schiff writes of the "disconnect" between consumers and ad tech vendors when talking about cross-device tracking:  "Consumers use words like 'non-court ordered surveillance' and 'insidious invasion of privacy,' while vendors and ad industry trade groups refer to 'innovation in ad tech,' driving 'the Internet economic engine' and delivering a 'seamless digital experience.'” Consumer comments were solicited by the FTC prior to a workshop the commission held on cross-device tracking.

Read the whole story at AdExchanger »

Next story loading loading..