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TV Ad Spending Expected To Rise 5% In January

  • Campaign, Thursday, January 7, 2016 8:51 AM

Some media agencies expect an increase of as much as 10% despite a strong performance a year ago, although February is likely to see slower growth in the low single digits. Ad buyers said that insurers and price-comparison sites have increased spend in January by about 50%, that leisure and travel is up 40% and that telecoms is up 30% because consumer confidence is high. Broadcasters had a bumper 2015 as ad revenues jumped about 14% in January and February, and rose 8% across the year.

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