Radio Flyer named Current, part of the Interpublic Group of Companies, as its public relations agency of record, following a review. The agency will develop and execute communications programs
supporting Radio Flyer's portfolio of classic products, upcoming launches 100th anniversary celebration in 2017. The account will be handled out of Current's Chicago office under the leadership of Amy
Colton, an executive vice president at the agency. "Radio Flyer will mark a major milestone in 2017 as we& celebrate a century of facilitating family fun and lasting memories through imagination,"
said Robert Pasin, chief wagon officer of Radio Flyer. "The Current team demonstrated a deep understanding of our brand and category, and wowed us with innovative and creative ideas to further
solidify Radio Flyer's role as the essential toy for making family memories."