• by Steve McClellan  @mp_mcclellan, January 6, 2016

Chicago-based advertising and PR shop Schafer Condon Carter (SCC) has been selected by Stetson Dress Hats, to handle PR and brand strategy, content development and media outreach.  

SCC said it would deploy a proprietary brand planning process to set the strategic foundation for work on the account. That work is part of a broader portfolio management initiative that Stetson parent Hatco Inc. of is implementing across its ten hat and clothing brands. 

Ricky Bolin, General Manager at Dallas-based Hatco commented: “SCC has a proven track record of delivering results.  We were immediately impressed with their insight into our brand and business and found their approach to building brand advocacy to be very fresh…We look forward to their smart thinking and tenacity in our partnership.”

Added SCC Managing Partner Mike Grossman: "Stetson is an iconic brand with extraordinary growth potential and fashion relevance.” The hat maker, founded by John B. Stetson in Philadelphia in 1865, celebrated its 150^th anniversary in 2015.