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Blinkbox Becomes TalkTalk TV Store
- Marketing Magazine, Thursday, January 7, 2016 8:50 AM
In an email sent today by Blinkbox -- sold to TalkTalk a year ago by Tesco for a reported GBP25m to GBP30m -- customers were told: "Remember when we told you that we've joined the TalkTalk family? Well, as of today, we've taken on the family name. That means Blinkbox is now called TalkTalk TV Store." Customers are reassured that nothing but the Blinkbox logo will change, with users' digital libraries remaining the same. The Blinkbox URL will also remain active for the time being but will be "updated soon."
