In a bid to boost its expertise in the fashion/ luxury/lifestyle brands space, Omnicom’s BBDO Worldwide has acquired a majority stake in Wednesday Agency Group, a creative agency known for its work in the sector. It is BBDO’s first acquisition since 2008. Terms were not disclosed.
Wednesday -- with over 100 people in offices in New York and London -- delivers integrated campaigns, content strategy, digital design and branding, and production for fashion brands including Galeries Lafayette, Theory, Tory Burch, H&M and Net-A-Porter, among others.
Andrew Robertson, president and CEO, BBDO Worldwide, said of Wednesday: “They really know the highly specialized sectors they operate in, have constantly evolved their offer to increase their relevance and strengthen their competitive position, and have built a culture that will sit well with ours.”
Co-Founders Jens Grede and Erik Torstensson will continue to lead Wednesday together with CEO Glenn Jones and President Ian Schatzberg. Wednesday will operate as a stand-alone agency brand within the BBDO Worldwide Group.
While BBDO strengthens its capabilities in the fashion/luxury/lifestyle brands sector, Wednesday gets access to the added resources of a global agency network to help service existing clients and to expand to new markets.
“BBDO presents Wednesday Agency Group with a platform for further growth,” says Grede. “It will allow us to offer our clients vital services they have been asking us for, such as media planning, analytics and local production.”
Torstensson adds, “Together with BBDO, we can deliver a tailored best in class creative service on a global basis. We could not imagine a better partner to our agency, people and clients.”
The Wednesday Agency Group had $75 million in revenue in 2013 and has grown annually at a double-digit clip since then, according to the Wall Street Journal.
The BBDO acquisition follows November’s deal by sibling shop DDB to buy Brazil’s largest advertising and marketing communications firm Grupo ABC for a reported $270 million.