How Much Chest Hair Is Too Much?

by Amy Corr @MediaPostOTL, January 13, 2016

How much visible chest hair is too much? Apparel company Johnnie-O has the answer in "The Right Amount of Wolf," the brand's first ad campaign. The ad features Arielle Vandenberg, who is big on Vine, checking out guys in a bar. One man is unbuttoned way too low, one man is buttoned way too high -- and then there's the man with just the right amount of wolf showing. That perfect balance comes from the Tweener Button, which hides in the placket between the second and third buttons so skin is shown, but not too much. See the ad here, created by Ignited.

ad campaign, creative, tv

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