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Techcrunch's Ad Blocking Primer

Techcrunch offers a nifty ad blocking primer -- the piece defines ad blocking: "The act of selectively downloading material when visiting a website or using an app, thus “blocking” the unwanted items from loading. Most often this refers to ads, but it can cover anything, like embedded media, social widgets or tracking beacons." And it goes on to discuss how it works, why people would use ad blockers (the reasons seem fairly obvious but the piece spells out each reason), where ad blocking doesn't work and the options for ad networks, publishers and advertisers. If you need a brushup, this primer will serve the need.

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