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Heineken Stands By Its 'Moderate Drinkers Wanted' Campaign

  • The Drum, Tuesday, January 19, 2016 6:44 AM

Heineken is standing by an ad that suggests women prefer men who don't drink after some viewers hit back at what they claimed is a misguided attempt to promote responsible drinking. Some of those complainants have made it clear what they think of the ad on social media, pointing out that it fails to acknowledge that females can drink more than men in the first place. The "Moderate Drinkers Wanted" campaign targets females in the hope they will be able to curb men from downing too many Heinekens.

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