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Yahoo Rolls Native Display Ads Onto BrightRoll, Complementing Search

  • Yahoo, Wednesday, January 20, 2016 9:49 AM
Yahoo announced Wednesday that it has made native advertising available on the BrightRoll Exchange. Advertisers, demand-side platforms and agency trading desks using the BrightRoll Exchange for display advertising will now also have access to bid on native mobile programmatic inventory through an API that aligns with the IAB OpenRTB 2.3 standard. The ads accessible through Gemini also complement search native advertising for its engine across Yahoo's properties.

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