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How To Audit The Media Mix

  • Moz, Friday, January 22, 2016 12:28 PM
It's always a challenge to create the perfect marketing mix, from display ads to search engine optimization, paid search and shopping ads. Aside from telling you whether someone visited the brand's Web site from a new piece of content or a search engine, Rand Fishkin serves up advice on how and why it's important to audit the media mix to ensure balance and harmony.

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